WorkLeapAI — Partnership Proposal

Built for your agency.
Ready when you are.

Three ways to put the Counsel tool to work for your clients — from a simple white label setup to a custom build at every client's domain.

From: Jon Roland — WorkLeapAI Date: May 2026

The Counsel tool you saw today reviews ads and websites through the eyes of 12 deeply researched personas — each one built with a full empathy map covering what they think about, what they hear, what they see, the specific frustrations they're dealing with, and what success actually looks like to them.

A similar tool (without the empathy map depth) sells on the market for $5,000. What you saw today is more capable. Here are three ways we can work together to bring it to your clients.

Partnership options
Option 1 — Recommended
White label on your subdomain
Fastest to launch

The tool lives at tools.youragency.com — branded as your agency, running on WorkLeapAI infrastructure. Your clients never see WorkLeapAI. You add one DNS record and it's live. All maintenance, updates, and new features happen automatically on your instance.

Setup fee
$1,500
one time
Monthly
$300
100 Counsel runs included
Your infra cost
$0
we handle everything
What's included
Full white label — your business name, logo, and colors throughout
Your subdomain — tools.youragency.com or similar
Web Design Counsel with 12 fully researched personas and empathy maps
All three tabs — Ad Review, Website Review, Google Ads
Shareable campaign reports branded to your agency
Every feature update we build automatically applied to your instance
Usage dashboard so you know where you stand on monthly runs
Option 2
Full deployment at your domain

A completely independent instance deployed on your own hosting at your own domain. Your database, your API accounts, your infrastructure. WorkLeapAI is not in the picture after handoff. You own everything and control everything.

Setup fee
$5,000
one time
Your monthly costs
~$75
hosting + API usage
What's included
Full deployment on your infrastructure
Complete Web Design Counsel — all 12 personas with empathy maps
All three tabs — Ad Review, Website Review, Google Ads
Shareable campaign reports at your domain
Handoff documentation and setup walkthrough
You own all infrastructure — no ongoing dependency on WorkLeapAI
Option 3
Custom Counsel built for each of your clients

Every web design client you build a site for gets their own Counsel tool — deployed at their domain, branded to their business, with a Counsel set built for their specific industry. A plumber's clients are different from a law firm's clients. Each tool reflects that.

Per client build
$5,000
client-facing price
Your margin
30%
$1,500 per build
Client's monthly cost
~$75
their own infrastructure
What each client gets
12 industry-specific buyer or customer personas built for their business
Full empathy maps — thinks, hears, sees, says, pains, gains
All three tabs deployed at their domain
Shareable campaign reports branded to their business
Their own infrastructure — no shared systems
Side by side

18-month cost comparison

The options are closer in total cost than they first appear

Option Upfront Monthly 18-month total Who manages infra
Option 1 — Subdomain $1,500 $300 $6,900 WorkLeapAI
Option 2 — Full deployment $5,000 ~$75 ~$6,350 Your agency
Option 3 — Per client $5,000 per client ~$75 per client Scales with clients Each client
How this works for your agency
💼
Bundle it into your packages
Include Counsel access as part of every web design engagement. Clients don't pay separately — it justifies a higher project price and differentiates your agency from every other web design firm they're considering.
A 10% price increase on a $4,000 project covers the monthly retainer with your first client of the month.
📊
Sell it as a standalone session
Offer an "Ad and Website Counsel Review" as a paid service — $300-500 per session. You walk the client through the results on a call. The insights naturally lead to web design, ad management, or both.
4 sessions per month at $300 = $1,200 revenue on $300 in costs. Before any project work.
🔨
Build it for each client (Option 3)
Add a custom Counsel tool to every website project as a premium upsell. Client pays $5,000 for their own tool. WorkLeapAI builds it. Your agency keeps $1,500 per deal for making the introduction.
5 client builds per year = $7,500 in additional revenue from one referral relationship.
Usage tiers (Option 1)
A "run" is one full Counsel session — all 12 personas reviewing one set of ads or a website. Most clients do 1-3 runs per engagement.
Starter
$300
100 runs/month
Growth
$500
300 runs/month
Agency
$800
600 runs/month
Unlimited
$1,200
No cap
The Starter tier at $300/month includes 100 Counsel runs — more than enough for an active agency using it with clients weekly. As your volume grows, moving to a higher tier is straightforward with no disruption to your setup or your clients.

A note on the Counsel

The personas, empathy maps, and underlying prompt system are proprietary to WorkLeapAI. Any partnership agreement covers your right to use and present the tool under your agency brand — it does not include the right to resell or sublicense the underlying system to third parties. This protects both of us and ensures the quality that makes the tool worth using stays consistent.

Ready to move forward?

Option 1 can be live within a week of signing. We set up your subdomain, white label the tool to your agency, and you're demoing it to your first client before the month is out.

workleapai.com